
Hola-what?! Here's what you need to know about our organizational structure
It seems like every company is trying to implement flat hierarchies nowadays. At Mercedes-Benz.io we have been putting in thought to this matter since the company was founded in 2016 and tried to create the most responsive organizational structure possible.
Holacracy is a “non-classical” framework which is representing our operating system within the company (like others adopt the pyramid or a network organization). Our setup is based on purpose, circles and roles as well as their specific accountabilites. It’s also a hierarchical structure, which, however, is not based on people but on the purpose of roles and circles (a circle can be seen as a role with broader accountabilities, too).
What made us decide to build an organization based on the holocratic framework?
From the very beginning of Mercedes-Benz.io (formerly known as CINTEO) was an experiment. The idea was to try new setups and ways of thinking and to experiment with an innovative organizational structure. Mercedes-Benz.io was born as a little start-up, questioning what leadership might look like in the future and what's essential to succeed in a VUCA-world. Another reason for implementing a responsive framework was that we were convinced it would be able to keep up with our tremendous target of growth and mesh with the agile frameworks in our products.
What benefits do we have from working in a holocratic framework ?
We are all free to make decisions based on our roles and escalate, if necessary, not through people hierarchy but directly within our products. We are empowered by clarity in roles and respective accountabilities and our correspondent enablement circles (similar to communities of practice). Our freedom shortens long decision-making processes and communication through various people. We can develop through our strengths and competences and get into leading positions without necessarily having to take on disciplinary responsibilities.
What superpowers do you need to work in this framework?
You need to be highly self-organized which means that you take ownership of your personal path within the company. You also need to be very flexible and happy to deal with changes in your working environment. In addition to that, you will often have to apply the pull-principle if you need to acquire some information, especially about processes that are not clear yet. If that's not a problem for you, it will empower you in new ways and give you a lot of freedom and fun within your work life.
Do you have what it takes to work in a responsive organization?
Related articles

Vera Cartaxo
Celebrating the R&A Awards 2025 Winners: One Month Later, Still Inspired
One month later and we’re still thinking about our R&A Awards winners. Time flies when we’re united and working together as a tribe. Almost a month has passed since PitStop 2025, but the celebration of our R&A Award winners still echoes across teams, chats, and coffee catchups.
Oct 17, 2025

Pedro Vasconcelos Lopes
Design Across the Aisle: Bridging Brand and Product
Some design journeys begin with a clear destination. Others unfold when opportunity knocks. For Pedro Lopes, the move into product design wasn’t a pivot, it was an expansion.
Oct 14, 2025

Vera Figueiredo
When Roles Shift: A Moment of Ownership and A Lesson in Leadership
What happens when you suddenly must step up and take the lead? When the roadmap is still fuzzy, decisions can’t wait, and everyone in the room is looking to you wondering what’s next?
Oct 7, 2025