Behind the Engine: How the Mercedes-Benz App is Redefining Aftersales

Welcome to the second edition of our Behind the Engine series, where we dive into the digital products that power the Mercedes-Benz experience. This time, we're shifting gears into the aftersales space to explore a product that’s redefining how customers interact with their vehicle long after they drive off the lot: the Mercedes-Benz App powered by our very own Honeybees team.

A Product That Evolved with Purpose

The Mercedes-Benz App isn’t exactly new, but its latest evolution marks a major shift in how digital services are delivered.

Up until recently, key customer services were spread across multiple apps, for example:

• The Mercedes me App
• The Mercedes-Benz Service App (launched in 2018)
• The Mercedes-Benz Store App

Each app focused on a different part of the journey. But in 2023, a strategic decision changed everything: bring it all together. Instead of managing disconnected experiences, the goal became clear: create one unified app that supports the full spectrum of digital vehicle ownership.

That’s where the Honeybees came in.

This Mercedes-Benz.io team was tasked with migrating all aftersales features from the standalone Mercedes-Benz Service App into the main Mercedes-Benz App. It was no small feat, especially since the legacy app had to remain live until April 2025.

For over a year, the Honeybees operated on two tracks:

• Maintaining the Mercedes-Benz Service App, delivering updates and ensuring a reliable experience for existing users.
• Building the future, onboarding into a new tech stack, team structure, and delivery rhythm within the Mercedes-Benz App ecosystem.

By 2024, they had launched their first integrated feature: maintenance service. And by mid-April 2025, the major aftersales functionalities were live in the Mercedes-Benz App for ECE markets, with global rollout continuing throughout May 2025, unlocking a simpler, more seamless experience for users everywhere.

Why Aftersales Matters More Than You Think

Aftersales is more than just maintenance reminders. It’s a cornerstone of customer loyalty and business profitability.

By integrating these services into the Mercedes-Benz App, we’re creating a mobile-first, user-centric experience that meets drivers where they are. From service appointment booking to roadside assistance and warranty information, the app offers immediate, actionable access to the features that matter most.

And it doesn’t stop with connected vehicles. One of the product’s proudest achievements is its inclusive design: all key aftersales features work for non-connected cars, too. That’s not just convenience, it’s brand consistency and customer respect, regardless of connectivity status.

A Technical First for Mercede-Benz.io

Bringing aftersales features into the Mercedes-Benz App wasn’t just about moving code, it was an opportunity to modernise how it’s written.

Instead of sticking to legacy approaches, the Honeybees team introduced a new chapter in mobile development at Mercedes-Benz.io. They were the first to implement Jetpack Compose (Android) and SwiftUI (iOS) inside the app’s production codebase, setting a new technical precedent for how interfaces are built.

It wasn’t just about trend-chasing. Declarative UI frameworks like Jetpack Compose and SwiftUI made it easier to:

• Align with design systems more efficiently
• Iterate faster with fewer layers of complexity
• Write code that’s cleaner, more testable, and easier to maintain

And while adopting these technologies under tight timelines wasn’t without its risks, the payoff was clear: greater scalability, stronger developer–designer collaboration, and a more consistent user experience across platforms.

What’s Next?

Now that the integration is complete, the Honeybees are just getting started. The team remains committed to inclusive innovation. Every new feature is designed to support connected and non-connected vehicles alike, ensuring every Mercedes-Benz customer can enjoy a seamless digital aftersales journey.

One App. One Experience.

With the aftersales integration now live, the Mercedes-Benz App is no longer just a companion app. It’s becoming the central hub for digital vehicle ownership. And with teams like Honeybees behind the engine, the future looks premium, connected, and effortless, just like the drive.